• Services Overview
• Web Design & Development
• Content Management
• eCommerce Stores
• Search Engine Optimisation
• Google AdWords™
• Online Marketing
• Corporate Branding
• Consulting

Why use imagin8?

Imagin8 has experienced AdWords™ Professionals that can help you design and manage a successful advertising campaign to deliver a positive return on your investment. Although Google AdWords™ offers a simple solution to utilizing search engine results, there are certain techniques and aspects that can only be mastered through experience. We take the hassle out of the account setup, constant optimization and regular reporting. Along side our wide range of satisfied clients, imagin8 can offer your business the online advertising solution you desire. Just call or email us for how imagin8 can help you set up your Google AdWords™ campaign.

Search engines and Google AdWords™

Typically, one of the largest and most common sources of traffic for a website is obtained through search engines. Google is by far the most commonly used search tool in Australia. In the past, search engine optimization (SEO) has tried to utilize this source of traffic by improving a website’s search result ranking. This can often be time consuming and costly. Google advertising (AdWords™) is the easy and effective solution to harnessing the potential of Google’s popular search engine.

How it works: Cost-Per-Click advertising

The most unique and beneficial aspect of Google advertising is that, essentially, the user “looks” for your ad.

• You design an advertisement that sells a service or product, or draws the user to your website.
• You then list out a relevant set of keywords for this ad which, if typed into Google’s search engine, will display your ad in the results.
• Your ads are only displayed to the relevant potential customers.

Google AdWords™ works on a cost-per-click (CPC) or pay-per-click (PPC) system. This means that the costs incurred are a result of how many times your ad has been clicked on. The minimum cost (bid) for each click will vary depending on the efficiency of your ad and how competitive the market is. However, you still have the freedom to choose how much you are willing to pay for each click (accordingly effecting your page ranking) and also how much you’re willing to spend each day by setting a daily budget. Google AdWords™ appear as "sponsored links" above and to the right of the search results on Google.